Data is central to understanding business performance. Enables managers to make informed decisions. Analytics requires vital competencies. We understand the underlying processes from data sources. Extract and transform data. Build decision-oriented analytics and dashboards.
Management dashboards

We work extensively with teams to design dashboards that are effective and action-oriented. Each dashboard area is a decision information set. It contains tables, graphics and KPIs that support decisions.

360º vision from fragmented architecture

Fragmented IT architectures are common in business. We build a business intelligence layer to integrate data from multiple sources, deliver new insights, and incorporate them into management processes.

Process support tools

We build the tools to provide managers with practical decision analysis and acting processes.
This includes dashboards, excel powered by live data, process integration with ERP or OSS and messaging agents.

Data research

Specific challenges require ad-hoc analytics. For example, we’ve designed a customer preference profiling to develop targeted marketing.


Illustrative projects

Project: Silent Living management dashboards

Management control analytics

With multiple non-integrated platforms, managing this hospitality group was a patchwork. We integrated all platforms using analytics and dashboards: created a profit centre structure, and restructured accounting. Every month our team sits with Silent Living management to review results and key indicators and work on further analysis.

Hospitality
Dashboards
Management enablement
  • Business overview
  • Operations
  • Trends
  • Reservations

Images contain dummie data

Creative Management developed a complete business unit-centred management control model that is key to sustaining our business growth.

João Miguel Rodrigues (CEO Silent Living)

Project: Omtel tower management dashboards

Data cleaning and analytics to support architecture integration

We develop an excel pilot project to extract and integrate multiple data sources. Extensive data quality analysis ensured consistency across sources.
Later we evolved for a Microsoft Power BI for more advanced ETL, data quality analysis and dashboards.
Dashboards provided a 360º vision of tower locations, assets, maintenance, rents paid, revenue assurance and site profitability.
Selected operational dashboards were implemented to support ongoing management decisions.
The data analysis also supported the data migration preparation for implementing the new ‘tower management solutions.

Telecom
Dashboards
Architecture integration
  • Site overview
  • Colocation potential
  • Colocation tree analysis

Creative Management's extensive data analysis, transformation and dashboards were vital for management and architecture transition to our platforms.

Rui Castro (Omtel/Cellnex Portugal)

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